Jennifer Faulkner, Proposify
Branding is often misunderstood or overlooked, especially for small businesses or when you’re just starting out. But, your brand is one of your most valuable assets. A strong brand can help you survive the roller coaster of the business world. It builds connection, loyalty, fans, and champions. It can help you win the unwinnable price war.
In this talk, Jennifer will share how Proposify developed a brand in the early stages of the company that’s helped them grow from seven employees to seventy and become a contender among their competitors. (And what could any of this have to do with secret agent 007?)